About MarketReady Insights
Our Mission
MarketReady Insights assists CPG businesses including start-ups, entrepreneurs, and existing brands, to enter and navigate the regulatory landscape and helps your staff to gather the knowledge and tools needed to turn ideas into successful realities – or become “market ready”.
Responsibility and integrity are at the heart of MarketReady Insights mission, strengthening the marketplace for everyone involved while providing practical strategies for success. The marketplace thrives when businesses operate responsibly, creating benefits for companies, the health and nutrition industry, and consumers alike.
We empower the New Hope Network and the SupplySide communities by providing regulatory and product support that is:
- Accessible and Affordable
- Straightforward, accurate, ethical recommendations from knowledge staff
- Based on applicable U.S regulations/laws
- Current trends and best practices
- Clear, concise, achievable steps with potential solutions
- Supportive of start-ups, entrepreneurs, and CPG brand owners.
Our Team
Shelley Sapsin – 7+ Years in Natural Products Industry
- Leads initiatives to foster transparency and uphold integrity at Informa events and within the industry.
- Sets and maintains events standards at Natural Products Expo, Newtopia Now and SupplySide.
- Oversees the MarketReady regulatory consulting program.
- Develops and operates Beacon Discovery, New Hope’s discovery and engagement platform for natural products brands and retailers.
Larisa Pavlick – 30+ Years in Dietary Supplement Industry
- Eight years – U.S. Food and Drug Administration/Consumer Safety Officer/Investigator
- Two Trade Associations (~eight years) representing natural products, dietary supplements, and consumer healthcare products.
- Regulatory Consulting, training, liaison with the FDA Office of Dietary Supplements and members, providing feedback and support for legislative strategy and communications regarding policy impacting the industry.
Lauren Pacheco Shults – Six Years at New Hope and SupplySide Standards
- Conducts basic compliance reviews for thousands of products annually across a variety of product types including food, beverages, supplements, cosmetics, medical devices, and clearners.
- Performs onsite booth evaluations at Natural Products Expo SupplySide, and Newtopia Now.
- Regulatory Consultant
- Focus on business development strategies
Dasha Kostyuchek – Two Years at New Hope and SupplySide Standards
- Ensures comprehensive product compliance throughout the natural products industry
- Knowledge across a variety of product types
- Natural Products Expo, SupplySide, and Newtopia Now onsite booth audits
- Regulatory Consultant
- Conducts data analytics
Market Integrity:
Elevating the integrity of the products and businesses within the markets we serve.
